Aug 12, 2019

Three Strategic and Operational Priorities for Your Cannabis Business

Your cannabis business is growing and your leadership team may be at a loss for where to focus their efforts. In this video, we discuss three strategic and operational priorities to consider for your growing cannabis business.

2-Three Priorities

Top 3 Priorities

  1. Customer Service Orientation
  2. Vertical Integration
  3. Quality Focus

Customer Service Orientation

Make sure your cannabis business is positioned as a customer first organization. By focusing on the customer experience you are more likely to gain repeat, as well as new business. 

Happy clientele is more likely to:

  • Repeat business
  • Recommend your company to others
  • Promote your business

Vertical Integration

The concept of vertical integration is something that will have to be considered very early on in the cannabis industry. In some states - New Mexico, for example, vertical integration in the cannabis market is required. However, other states, such as Washington have prohibited the business model. Then there are those markets in the middle, where vertical integration is allowed but not mandated. 

Benefits of vertical integration:

  • Allows you to offer lower prices since you have better control of your product
  • There are more growth opportunities: Mergers, acquisitions, internal expansion, etc.
  • Improve quality when managing both the cultivation and retail components

Quality Focus

Quality assurance is critical to the long-term success of your growing cannabis company. In order for your business to thrive in the rapidly evolving industry, standards and procedures must be put in place to minimize risk.

Factors to consider:

  • THC and CBD potency
  • Pesticides
  • Microbiology testing : Mold, bacteria, yeast, etc.
You May Also Like:
  1. Three Cannabis Bills in Congress Now—How Will They Affect The Legal Marijuana Industry
  2. Cannabis is Legal in Canada – What Does That Mean for the U.S.?
  3. Four Reasons For Hiring Purpose-Driven Cannabis Leaders
  4. What to Consider When Hiring a Cannabis Search Firm 

Subscribe to Videos